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Salon.com and taller ads

From: Joe Spataro <joespa_at_caro.net>
Date: Thu 22 Mar 2001 09:42:02 -0600

Just saw this piece on yahoo:
  http://biz.yahoo.com/prnews/010320/sftu105.html

Which talks about different size ads on salon.com
where they say:

  "Salon's new larger, rich-media-compatible
  advertising formats were introduced by CNet and
  recently refined and adopted by the Internet
  Advertising Bureau.....`Messaging Plus'' unit, a large
  rectangle 336 x 280 pixel format that provides an ideal
  showcase for both HTML and rich media. According to
  recent research by EyeTracking.com, users spend more
  time with the new ads, and brand recall was as much as
  three times higher than for conventional banners."

What is the experience with folks on this list with
this banner which seems might tall compared with your
standard 468 x 60 banner? has anyone out there adopted
this standard?

---

Joe Spataro <webmaster_at_homeschoolzone.com>
Homeschool Zone - http://www.homeschoolzone.com/
Families-First.com Communities - http://families-first.com/
Pinksunrise.com Women's Health - http://www.pinksunrise.com/



Received on Thu Mar 22 2001 - 09:42:02 CST


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