Re: Why Online Advertising Sucks
GREG BYRNES <Greg_at_SendTraffic.com> WROTE:
> While my company does not recommend banner
> advertising for our ecommerce clients, they do however hold
> a high level of importance to a branding campaign. I will
> explain my point with a simple example. You cannot buy a
> soda from a bill board, however Coca Cola still floods
> highways and cities with these monstrosities. Why? I find
> them absurd and overbearing. The answer is exposure and
> recognition (branding). They are not looking to pad this
> years bottom line. The purpose is to flood the 7 year old
> sitting in the passenger seat with enough images that they
> believe Coca Cola is synonymous with soda.
Please get real- do you really think Coke would put up
billboards for 7-year-olds who don't drive? If a kid looks
at the billboard it's a side benefit.
In case you haven't noticed, every gas station sells Coke.
Adults drive a car - they get thirsty - their car runs
out of gas - they stop at the gas station & buy gas &
guess what- they buy a coke.....
Brilliant marketing. besides, billboards don't have
the annoyance factor of badly done banner ads - and they
are not in your face.
And with regards to your alluding that recognition is
branding, it's not - but I will not go further, we just
had a month of discussions on the definition and I want
to move on to new subjects.....
Geri Konstantin, Principal
Stunz | Konstantin
Advertising | Website Development | Search Engines
Boca Raton, FL
Geri_at_StunzKonstantin.com
Received on Thu Mar 22 2001 - 09:53:21 CST
