Re: Why Online Advertising Sucks

From: Patrick Carlson <PatrickCarlson_at_cfl.rr.com>
Date: Thu 22 Mar 2001 10:02:37 -0600

CHARLES LEWIS <webmaster_at_webprozone.com> WROTE:

>There is a reason why online advertising sucks -- and
>it is surely not the new form of media -- but those who
>use it foolishly. We as online advertising
>professionals must stop trying to incorporate traditional
>forms of advertising into the internet, and start
>realizing that it's a whole new world out here.

I disagree. With the new purchasing standards that are
being endorsed we may just see how effective advertising
online is as compared to offline media. Once we have an
apples to apples comparision I feel conversion numbers
will bolster the argument for online buys.

On heavy banner buys dragging down "Dot.Coms". Banner
buys pale in comparision to television buys in terms of
dollars spent by "Dot.Coms"

Patrick Carlson



Received on Thu Mar 22 2001 - 10:02:37 CST