Re: Is Invasion of Privacy The Answer?

From: Brandon Estes <brandon_estes19_at_hotmail.com>
Date: Fri 23 Mar 2001 10:48:01 -0600

CHARLES LEWIS <webmaster_at_webprozone.com> WROTE:

>If these smart, moneyed, task-oriented consumers *want*
>this helpful, relevant info that addresses their
>specific interests and needs, they will still have to
>view ads.
>
>My point is that some day they will no longer be
>un-targeted billboards -- but each ad will be
>specifically targeted to a certain person based on
>information about them collected through various
>sources. Consumers will be identified by their IP
>addresses, and banners will be an extinct species (YES!)

We don't have a problem with it, but the majority of
the public, the media, and privacy groups would scream
bloody murder if someone tried it. Just look at
Doubleclick, they almost reach the level you talked
about. In my opinion it will be a long time before this
is socially acceptable. If it ever is acceptable.

Brandon Estes



Received on Fri Mar 23 2001 - 10:48:01 CST