Re: "Branding Week"?

From: Bob Gordon <bgordon_at_theautochannel.com>
Date: Fri 23 Mar 2001 11:09:47 -0600

OLIVER WILLLIS <owillis_at_yahoo.com> WROTE:

>What about online content providers forming a broad
>based test to show the effectiveness of branding using
>these new banners?

>For a certain period of time (a month?) specific
>banners could be run with no clickthrough, then a
>survey done to see how much of a psychological impact
>has been made.

After 30 years in the media I find that the negative
response of those responsible for advertising and
marketing is predictable..."they" tried to destroy
Radio and TV also...but didn't succeed...remember
that ad agencies are profit oriented entities and
will promote whatever makes them the most profit
and bad mouth those things that don't...always have
always will...to blame the messenger for stupid
messages is typical of these commission based agents.

Bob Gordon
The Auto Channel



Received on Fri Mar 23 2001 - 11:09:47 CST