RE: "Branding Week"?

From: Marci De Vries <mdevries_at_turtlebackinteractive.com>
Date: Fri 23 Mar 2001 11:22:07 -0600

OLIVER WILLIS <owillis_at_yahoo.com> WROTE:

>What about online content providers forming a broad
>based test to show the effectiveness of branding using
>these new banners?

>For a certain period of time (a month?) specific
>banners could be run with no clickthrough, then a
>survey done to see how much of a psychological impact
>has been made.

There is a company that does this, it is called Dynamic
Logic. They run surveys for online advertising in regard
to branding for 24/7 media, Kimberly Clark's Kotex,
iVillage, etc. They also did the metrics for the E-Voter
Institute's 2000 election study of online political ads.
You can get them at http://www.dynamclogic.com or read
their findings at http://www.e-voterinstitute.com

Marci De Vries
Ph. 410-727-7392
Fax. 410-727-4416



Received on Fri Mar 23 2001 - 11:22:07 CST