User Behaviour and Online Advertising

From: Zarina Rahmat <zarinrahmat_at_yahoo.com>
Date: Mon 26 Mar 2001 10:58:45 -0600

There are various studies regarding consumer behaviour
or buying behaviour, but has anyone heard of 'Internet
User behaviour in relation of Online Advertising?' The
issues concern such as the factors and characteristics
of users that have made them aware of the advertisement,
and then subsequently click on the ads. If anyone comes
across this issues/study, it would be grateful to hear
from you. Many thanks.

Zarina Rahmat
zarinrahmat_at_yahoo.com



Received on Mon Mar 26 2001 - 10:58:45 CST