Re: and taller ads

From: Janet Fouts <>
Date: Tue 27 Mar 2001 14:03:58 -0600

We've had better success with anything BUT a 480X60
banner. for example a 120X140 ad that looks like a
part of the site, as opposed to a banner.

The highest return though has been by incorporating ads
into product reviews and content, with a link to the
advertisers site. We've seen as high as a 40% click-through
on this type of "ad." The users love not having banners all
over the place too!

On the Rail
More than you ever wanted to know about the restaurant industry.

Received on Tue Mar 27 2001 - 14:03:58 CST


With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.


Online Advertising Industry Leaders:

Local SEO with Video
Houston SEO
Austin Web Design

Add your company...

Local SEO with Video


Online Advertising Discussion List Archives: 2003 - Present
Online Advertising Discussion List Archives: 2001 - 2002
Online Advertising Discussion List Archives: 1999 - 2000
Online Advertising Discussion List Archives: 1996 - 1998

Online Advertising Home | Guidelines | Conferences | Testimonials | Contact Us | Sponsorship | Resources
Site Access and Use Policy | Privacy Policy

2323 Clear Lake City Blvd., Suite 180-139, Houston, TX 77062-8120
Phone: 281-480-6300
Copyright 1996-2007 The Online Advertising Discussion List, a division of ADASTRO Incorporated.
All Rights Reserved.