Re: Why Online Advertising Sucks

From: Justin W. Hitt <Justin.Hitt_at_hittpansophism.com>
Date: Fri 30 Mar 2001 15:28:12 -0600

DEE HAUCK <dhauck_at_kingcanopy.com> WROTE:

>> Who says billboards don't have the annoyance factor of
>> any other kind of ad??? They're not in your face? I
>> truly hate billboards - they clutter up the highway

Fabulous point! Maybe banner ads are just a necessary evil
that as advertisers we just need to target our audiences so
we REDUCE the amount of annoyance. I don't think we could
ever eliminate the annoyance unless we dilute the content
with product placements. Is there a way to educate the
end-user that either we post the ads where you can find
them, or we will have to hide them in the content?

Even magazines purchased have ads in them, advertising is a
great way to subsidize the cost of the materials. Overall,
if done correctly advertising should help the readers by
giving them access to other useful products of interest.
What do you think?

Best regards,

Justin
--
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(e) Justin.Hitt_at_hittpansophism.com




Received on Fri Mar 30 2001 - 15:28:12 CST