Registration pages: A hinderance?

From: Mike Driehorst <miked_at_lmgnet.com>
Date: Mon 02 Apr 2001 10:01:14 -0600

A question was raised by one of my company's clients
as to whether requiring registration for certain parts
of site deters users.

The client is a float glass supplier that offers
various "web calculators" that architects, specifiers,
etc. can use to help specify glass for commercial
projects. While some of these calculators are slanted
towards the clients products, others are either
non-product based or include competitive products.

These calculators were developed based on the needs
of decision-makers. So, we are confident there is
true value and benefit to their use.

Does anyone have examples or opinions as to if users
of B2B sites generally like or dislike being required
to register, and what, if any impact registration has
on site traffic?

Thank you.

Michael

__________________________________
Michael Driehorst
Media Relations Manager
The Lauerer Markin Group Inc.
Maumee, OH 43537-4021 U.S.A.
419.893.2500, x396
miked_at_lmgnet.com



Received on Mon Apr 02 2001 - 11:01:14 CDT