Google
 

Re: User Behaviour and Online Advertising

From: Jim Novo <jimnovo_at_sprintmail.com>
Date: Mon 02 Apr 2001 10:06:49 -0600

ZARINA RAHMAT <zarinrahmat_at_yahoo.com> WROTE:

> There are various studies regarding consumer behaviour
> or buying behaviour, but has anyone heard of 'Internet
> User behaviour in relation of Online Advertising?

Glad to see someone asking about behavior as a means
of targeting advertising; past customer behavior is a
much more reliable indicator than demographics ever
will be.

Customer behavior is not subject to the same "noise" as
demographic information. Either a customer bought or
they didn't, they clicked or they didn't. Demographic
data is frequently corrupted by the goals of the user
or the inaccuracies of data cleansing techniques.

One vendor providing behavior-based ad targeting is
Engage. They may be early, but they're right.

See:
http://www.engage.com/solutions/media/b2c/advertisers/re-targeting/echo.cfm

Good luck!

Jim
--------------------------------------------
Jim Novo mailto:jim_at_jimnovo.com
Author:Turning Customer Data into Profits
Learn the techniques and models used in
profitable customer-focused marketing at:
http://www.jimnovo.com



Received on Mon Apr 02 2001 - 11:06:49 CDT


HOW TO JOIN THE ONLINE ADVERTISING DISCUSSION LIST

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.

 


Online Advertising Industry Leaders:

Local SEO with Video
Houston SEO
Houston Web Design

Add your company...

Local SEO with Video
 



 


 
Online Advertising Discussion List Archives: 2003 - Present
Online Advertising Discussion List Archives: 2001 - 2002
Online Advertising Discussion List Archives: 1999 - 2000
Online Advertising Discussion List Archives: 1996 - 1998

Online Advertising Home | Guidelines | Conferences | Testimonials | Contact Us | Sponsorship | Resources
Site Access and Use Policy | Privacy Policy

 
2323 Clear Lake City Blvd., Suite 180-139, Houston, TX 77062-8120
Phone: 281-480-6300
 
Copyright 1996-2007 The Online Advertising Discussion List, a division of ADASTRO Incorporated.
All Rights Reserved.