RE: If you post it, will they pay?
JOHN SCHULTZ <newsletters_at_webmasterbids.com> WROTE:
>A very interesting article By Stefanie Olsen
>at, CNET News.com
>Talking about some companies moving away from
>advertising and charging for Access to their content.
>http://news.cnet.com/news/0-1005-200-5382552.html?tag=lh
>Is anyone here trying this? Can this be successful?
This has been happening in the developer arena for a
while now. I subscribe to a website that is called a
"virtual book" by the publisher, a well-known tech book
house called Wrox Press. The site is called ASPToday.com
and I pay around $50/year for access to their database
of tech-related articles for the Microsoft enterprise
platform. Since Wrox charges anywhere from $40-100USD
per book, I figure that it is worth every penny since
I spend $200 - 300/month on development related books,
manuals, programming guides, etc...
Maybe other vertical industries should pay attention to
the technology publishing model in general. Microsoft
Press is a $1B+/year unit which sells training and
training materials to its own distribution network...
its certified partners... nice little incestuous revenue
model there. I bet I can come up with a similar
application for at least 10 vertical industries before
I can even finish this beer....
Michael Hiles, EVP
ReachUSA.com
mhiles_at_reachusa.com
Received on Wed Apr 04 2001 - 13:39:41 CDT
