RE: Is Engage offering new ad sizes?

From: Patrick Carlson <patrickcarlson_at_cfl.rr.com>
Date: Fri 06 Apr 2001 11:02:39 -0600

IAN M. EVANS <ianevans_at_digitalhit.com> WROTE:

>Does anyone know if Engage/Flycast is actually selling
>the new IAB recommended ad sizes? They list them in
>their siteregistry page when you go to set up a new ad
>space, but when I created a test page using one of the
>new sizes I didn't get any ads displayed.

On the calls: with all the cutbacks what can you expect?
I used to do a ton of business with AdSmart and they were
really good about keeping me informed.

On the other ad sizes, I don't think they will offer them
anytime soon. In fact I am not aware of anyone offering
them on an RON basis to publishers. But it is early and I
bet they will roll out in the Summer or so.

On the new sizes I have been running them with CPA and in
house offers. I have run more than enough inventory to
have valid statistical data. The results for my properties
are in effect in and the results while not staggering are
very positve. I have seen an average CTR of double what
I see on my 468's, and the creative is not even all that
great.

Patrick Carlson



Received on Fri Apr 06 2001 - 12:02:39 CDT