Re: Registration pages: A hinderance?
MIKE DRIEHORST <miked_at_lmgnet.com> WROTE:
>Does anyone have examples or opinions as to if users
>of B2B sites generally like or dislike being required
>to register, and what, if any impact registration has
>on site traffic?
I would say if you don't have to do it, avoid it. I have
been basically boycotting this one site because of this
gateway they have on their content - It did not occur to
me on my own to *lie* - then someone suggested I do so -
So recently, when they were once again recommended I did
lie, choosing a crude user-id expressing my disdain for
their registration requirement. To my amazement and
amusement no less than 6 other people chose the same user
name before me. I have to wonder just what the site thinks
it's getting from this nuisance page.
I understand that more than 50% of people say they give
false or misleading information on registration pages.
Unless there is a clear value proposition tied to the
registration (like customization features etc.) I would
think you are taking a large risk for relatively little
benefit. You can't email these people without their
permission - even if they give you their addresses,
unless you specifically say you are going to email them,
that's still considered spam in most places. So you might
get a bunch of demographic information that's functionally
useless because high numbers of your users are unlikely to
tell the truth about themselves.
Kind regards,
Brandi Jasmine
Writer, Digital Photographer, Illustrator
www.brandijasmine.com
www.astrology.ca - www.twostar.com
brandi_at_brandijasmine.com
Received on Fri Apr 06 2001 - 12:14:29 CDT
