Re: Salon.com and taller ads

From: Wayne Browning <coffeenews_at_homepagers.com>
Date: Tue 10 Apr 2001 10:27:21 -0600

MICHAEL MARTINEZ <Michael_at_xenite.org> WROTE:

>There is simply no statistical or mathematical reason to
>argue that forcing people to look at large, ugly, intrusive
>ads is going to save the Internet advertising industry.
>The surfers don't have to look at those ads if they
>don't want to. They can go elsewhere, and they will.

>Until such time as the business community comes to grips
>with the realities of the Internet, it's going to be real
>tough for the business community to be innovative in the
>right ways.

TO WHICH MIKE GOLBY <mikeg_at_laragh.com> REPLIED:

> There's little one can add to your statements regarding
> commerce's approach to the Web specifically and the Net in
> general. Any reply would merely be a case of, "Right On!"
> Nevertheless it deserves to be said. So thanks for speaking
> for a lot of us by detailing what amounts to a distillation
> of sentiment and cold, clear fact. Brevity always does it
> best. That post should be nailed to the forehead of every
> dollar-eyed layabout who's ever planned to build an empire
> on nothing but self-induced perceptions of their own
> brilliance and the projected idiocy of others. I guess,
> over the past eighteen months, the Web's shown such
> scuzzballs that most of its users, for all of their candor,
> are anything but dumb.

I can't help but add agreement two both these posts.
As a multi-theme multi-site publisher on glaring stats
looks me in the face over the years i have been doing
this. Advertisers must become part of my community,
integrating and offering a value added presence,
enriching the visit to MY site not detracting from it.
Next they will be asking us to "teleport" customers to
their brick and mortar locations. "We weren't ready!".
Pantyhose sales on the net are down, book sales suck,
excuse the terminology:-) Who's surprised? Only the
mis-informed, We have a good number of advertisers that
we have been running over 3 years. Advertisers do not
run 3 years with any vehicle unless it produces profits.
They are able to see good ROI because they work with us,
add value (content, offers directly to our demographic)
to our site and make their sites more than a 1-2 page
"special on panty hose" presence. It's not "rocket
science" but it may just a swell be looking at the
wasted millions in advertising the past 3 years.
Must be "investors money" , no right minded individual
would do it to themselves the way some of these dot.coms
did it to themselves.

Enough said:-)

Wayne Browning
Homepagers
"Who's gonna turn down a Junior Mint? It's chocolate,
it's peppermint -- it's *delicious*!"



Received on Tue Apr 10 2001 - 11:27:21 CDT