Re: Question about email CPMs

From: Brandi Jasmine <brandi_at_brandijasmine.com>
Date: Tue 10 Apr 2001 10:34:11 -0600

HARLEY UNGAR <harley_at_vindigo.com> WROTE:

>Does anyone in this listserv have a perspective on how
>to price email newsletter sponsorships or ads? I've
>read that opt-in programs like MyPoints, etc., charge
>upwards of $200 CPM, but I'm trying to find benchmarks
>for how to price in-house newsletters (for a very
>specific consumer niche). Any thoughts? Thanks,

Have a look at eZine Ad Auction:
  http://www.EzineAdAuction.com

You'll find the rates here are MUCH lower than you'd
expect. Smaller publications, for all the hype, do have
a difficult time getting this inventory sold too at this
point. $200 is WAY out of line. What kind of targeting are
they selling - West-Coast, Left-Handed Immigrant Bagpipe
Technicians? (Canadian in-joke <g>)

I have a daily list with 80% women subscribers - 3,150
subscribers in total. That's not enough to even be a
blip on the radar. I'd be happy to get $10/CPM for mine!
I suspect the email thing is yet another "bursting bubble"
with some notable exceptions at this point.

Kind regards,

Brandi Jasmine
Writer, Digital Photographer, Illustrator
        www.brandijasmine.com
www.astrology.ca - www.twostar.com
      brandi_at_brandijasmine.com



Received on Tue Apr 10 2001 - 11:34:11 CDT