RE: New ad sizes

From: Michael Ehlenberger <michael_at_premiumnetwork.com>
Date: Thu 12 Apr 2001 09:22:16 -0600

JASON TAFLER <jtafler_at_50plus.com> WROTE:

>I am interested in everyone's point of view on whether
>or not the new IAB ad sizes/formats are being adopted
>rapidly throughout the industry (other than on CNET
>and Yahoo). And if so, which ones are you seeing most
>and where?

We are definitely seeing more of the "Skyscraper" and
"Pop-up" format ads being placed through our network,
and I must say the CTRs have been very impressive.
Here is a list of the current IAB ad formats FYI.

NEW INTERACTIVE MARKETING UNITS

120 x 600 IMU Skyscraper
160 x 600 IMU Wide Skyscraper
180 x 150 IMU Rectangle
300 x 250 IMU Medium Rectangle
336 x 280 IMU Large Rectangle
240 x 400 IMU Vertical Rectangle
250 x 250 IMU Square Pop-up

EXISTING BANNER UNITS

468 x 60 IMU Full Banner
234 x 60 IMU Half Banner
120 x 240 IMU Vertical Banner
120 x 90 IMU Button #1
120 x 60 IMU Button #2
125 x 125 IMU Square Button
88 x 31 IMU Micro Button


Michael Ehlenberger
Director, Business Development
Premium Network, Inc.
408.360.9895 direct
415.284.1444 San Francisco office

http://www.premiumnetwork.com
THE ONLINE ADVERTISING NETWORK



Received on Thu Apr 12 2001 - 10:22:16 CDT