Re: Why online advertising sucks

From: Jennifer Paul <jpaul_at_youngdrivers.com>
Date: Fri 13 Apr 2001 10:37:33 -0600

GERI KONSTANTIN <geri_at_virtualadv.com> WROTE:

>Gee Brian - I wish I had parents like yours. Mine never
>would have let me have something just because of a stupid
>ad! Just go tell the marketing Director of Stuckies you
>are targeting your next billboards to 7-year olds.
>I bet you'll be laughed out of the room.

In the USA, kids aged 8-12 spent an estimated 55.7
billion in 1999. It_s estimated that their influence
on parental spending was around $485 billion in that
same year everything from clothes to snacks, groceries,
vacations, computers, cars the list goes on and on.
Don_t forget that 7 year olds do grow up. When they_re
30, they_ll still drink Coke because they grew up with
the advertising. I couldn_t start to buy something
different now... it just wouldn_t be the real thing.

Take a look at the latest Mazda ads zoom, zoom, zoom
I don_t hear anyone laughing.

Jennifer Paul
free2drive.com Manager
YOUNG DRIVERS
an Enterprise of Ford Motor Company of Canada, Ltd.
voice: (905) 529-5501 x244 fax: (905) 529-5913
___________________________________________
free2drive.com- The Road is Yours
http://www.free2drive.com



Received on Fri Apr 13 2001 - 11:37:33 CDT