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Re: Reaching Physicians Online

From: Randolph Scruggs <randolph_scruggs_at_msn.com>
Date: Fri 13 Apr 2001 10:45:27 -0600

MICHAEL EHLENBERGER <michael_at_premiumnetwork.com> WROTE:

> I am hoping that someone can help in my quest to find
> properties (web sites, newsletters, dedicated email
> lists, etc.) that reaches physicians. I sure hope a
> few of the very bright individuals on this list have
> some ideas.

You have lots of options. To start your research, I
suggest you subscribe to IHealthWeekly by sending a
blank e-mail to ihealth-html-on_at_sar.exactis.com to get
on their newletter list. Next go to virsci.com to get
info on getting on the pharmnet discussion list. Go
to ihealthcoaliton.org to see what is there. Once you
are on the pharmnet list, ask the same question on that
list and wait for a barrage of people suggesting that
you advertise on their list/site/etc.

If you are looking to do research with physicans online
you might want to just go directly to Greenfield Online
or other research suppliers and ask how many physicans
they have in their panel.

Another possibility is to talk to AOL which at least
at one time gave physicans a customized physican browser
in which to put targeted ads.

I'll defer to other subscribers of this list to
suggest sites and sources that list the top visited
health sites which generally also attract some
physicans.

Randy

Randolph B. Scruggs
on-line and off-line market research consulting
randolph_scruggs_at_msn.com



Received on Fri Apr 13 2001 - 11:45:27 CDT


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