Re: The Value of NBCi (was GoTo Policy Change)

From: Don Makoviney <DonM_at_allensysgroup.com>
Date: Tue 17 Apr 2001 11:28:26 -0600

I saw this coming as soon as those stupid NBCi Portal
commercials came on with that annoying women
spokesperson (not because she was a woman. . .but
because the spot was annoying).

NBC(i) was violating some of the most basic cardinal
rules of marketing. The main one is: "you can't change
the mind of the consumer". People don't think of NBC as
a "web destination", and no amount of money is going to
change the minds of the consumers.

They were doomed from the beginning.

Don Makoviney



Received on Tue Apr 17 2001 - 12:28:26 CDT