RE: Salon.com and taller ads

From: Michael Ehlenberger <michael_at_premiumnetwork.com>
Date: Fri 20 Apr 2001 11:40:17 -0500

MICHAEL MARTINEZ <Michael_at_xenite.org> WROTE:

>Heck yeah! At least, *I* would go back to reading the
>Sunday paper, if it didn't have ads. Right up until it
>went out of business. But the Internet is not a newspaper,
>and the Sunday paper isn't free, even with the ads.

Mr. Martinez makes some good points, and I certainly
appreciate him and others who create compelling content
and don't charge on a pay-per-view, or subscription
basis. Although, the fact still remains that the
overwhelming majority of consumers would much rather
view advertising than put out cash. Having said this,
the happy medium will be determined by the audience
through attrition. Consumers will be less likely
to patronize sites with overly intrusive advertising.
Publishers would be wise to closely monitor viewership
and traffic statistics, especially when they add new
ad units to their site.

Also, we the advertising industry would be doing
everyone a favor by opting for more targeting vs.
broad bulk advertising. Consumers are less likely
to consider advertising annoying if the ads they see
are of interest to them.

Remember, people actually like GOOD advertising!

All the best!

Michael Ehlenberger
Director, Business Development
Premium Network, Inc.
408.360.9895 direct
415.284.1444 San Francisco office

http://www.premiumnetwork.com
THE ONLINE ADVERTISING NETWORK



Received on Fri Apr 20 2001 - 11:40:17 CDT