RE: Pay-Per-Click Question

From: Joe Dalessandro <jad_at_situpartners.com>
Date: Mon 23 Apr 2001 10:09:22 -0500

JOE DALESSANDRO <jad_at_situpartners.com> WROTE:

>I have always been impressed with the diverse level of
>knowledge you can gain from this list. I have a question
>for everyone. Does anyone have previous experience with
>the Pay-Per-Click Search Engine Kanoodle.com?

TO WHICH JEFFREY BROWN <jbrown_at_bridalclicks.com> REPLIED:

>I can't recommend Kanoodle either based upon my
>experience testing them.

> 1: Kanoodle claims to have sent us 2404 visitors
> within a given time period. We were only able to
> confirm seven (7) of them. yes only seven.

>We use the Urchin Advanced Visitor Reporting System
>on all our domains and we track all inbound clicks.
>We have never had this problem with Sprinks, Goto,
>FindWhat, etc... only with Kanoodle...

> 2: Kanoodle uses "incentive" partners.... read this as
    "We pay people to click listings in our engine"

>What #2 means is that you get a very UNQUALIFIED
>visitor.. and though you can turn off the "Incentive
>Partner" thing it is not very well explained during the
>account creation process.
--
>Now I own a niched pay-per-click search engine and I am
>very familiar with how they work... Kanoodle is
>questionable at best and suspect at worst..

>My advice would be to use Goto, Sprinks, FindWhat, Mamma
>or TheInfoDepot.com and avoid any search engine that
>relies on incentive based clicking programs.

>Another good resource is
>http://www.payperclicksearchengines.com for PPC info.

Thanks for the information Jeffrey. Yes it is helpful.
It's interesting to note that since my first post,
"PayPerClickAnalyst" has moved Kanoodle out of the
"Not Recommended" category and into the "Re-Testing"
category. What gives? Does anyone know?

I looked at http://www.payperclicksearchengines.com as
per your suggestion and found the following:

"WARNING: By default, Kanoodle uses incentivized click
programs. This means that some of your traffic is paid
to visit your site, which means that some of your traffic
can be less targeted. To turn off this feature make sure
the "BRAND BUILDER" option is not checked.

Warning added on 17 April, 2001

Conclusion: Recommended."

So you get incentivized traffic by default? Given
Jeffrey's figure above of 2404 visitors with 7 confirmed,
incentivized traffic sounds pretty unqualified. So how
can this be recommended?

Joe Dalessandro
e: jad_at_situpartners.com



Received on Mon Apr 23 2001 - 10:09:22 CDT