RE: Buying Ad Space for specific target
KARIL DANIELS <karil_at_waterbirthinfo.com>WROTE:
>I still can't find these companies. I
>know there is one called Engage Media, and another
>called Ad-Up. My common sense tells me there should
>be several others.
The Engage information can be found at
http://www.engage.com/solutions/publishers_solutions.cfm
and Ad Up information can be found here
http://www.ad-up.com/adup_ws_services.html.
Engage (which used to be flycast) and Ad-Up are
basically Internet advertising networks that include
your site in their harem of small target categories
and sell advertising at a discounted CPC price in
exchange for a commission. Other popular networks
include ValueClick <http://www.valueclick.com> and
Advertising.com (the ad network formerly known as
Teknosurf) <http://www.advertising.com>. All of these
networks sell bundles of "targeted" ad space on small
web sites (25,000-250,000 imps per month) on a CPC
basis.
By going this route you're more assured that your
advertising space is going to be filled, you don't have
to put up with the headaches of running your advertising
program "in house," and at least you'll be making money
whereas otherwise, you might not be making any at all.
Another avenue is to list your site for free on
directories of sites that sell ad space like TheAdStop.com
or AdBase.net. Obviously, these sites are also good
resources for anyone looking to buy inexpensive
advertising.
Thank goodness for common sense. ;)
~Lisa Melvin
--
Web Ad.vantage, Inc. http://www.webadvantage.net
Creative online marketing, PR & advertising
strategists.
~Award-winning weekly marketing tips~
"Pragmatic, professional advice"
at http://www.webadvantage.net/tip.cfm
Received on Mon Apr 23 2001 - 11:14:28 CDT
