Re: Why online advertising sucks

From: Endre Enyedy <e_enyedy_at_netside.net>
Date: Wed 25 Apr 2001 09:58:30 -0500

JENNIFER PAUL <jpaul_at_youngdrivers.com> WROTE:

> In the USA, kids aged 8-12 spent an estimated 55.7
> billion in 1999.

According to the US Census Bureau the 5 to 17 population
for 1990(?) was 45 000 000. For simplicity's sake let's
assume that the 8 - 12 age groups is one third of it =
15 million kids. For them to spend a total of over 55
billion dollars, it would work out around $ 3,600 per
year or $ 300 per month...

How can an 8 year old spend $300 per month?

> It's estimated that their influence
> on parental spending was around $485 billion in that
> same year everything from clothes to snacks, groceries,
> vacations, computers, cars the list goes on and on.

using the above numbers, it would work out something
around $11,000 per year per child........how much
would a family of 4 spend?????

and the median family income is around $ 35 000
per year...

aren't these numbers a bit on the "happy" side?

Endre Enyedy



Received on Wed Apr 25 2001 - 09:58:30 CDT