RE: Pay-Per-Click Question

From: Justin W. Hitt <Justin.Hitt_at_hittpansophism.com>
Date: Wed 25 Apr 2001 10:02:34 -0500

W. JEFFREY BROWN <jbrown_at_bridalclicks.com> WROTE:

>1: Kanoodle claims to have sent us 2404 visitors
> within a given time period. We were only able to
> confirm seven (7) of them. yes only seven.

I have several websites and one site may say it
referred 500 visitors and the other site says only 2 or
3 came from the first. It seems that many of these
visitors are being cached somewhere on the Internet,
which is fine with me, it keeps my server load low.
However, leave much room to be desired if I was in a
pay-per-click arrangement.

Personally, I would recommend staying away from
pay-per-click and work on a pay-per-lead or
pay-per-sale where you have a better mechanism for
tracking. You really want your site to be cached, but
the better your cache'ing the less information you have
about your visitors. With a pay-per-lead or sale you
have someone who makes a definite transaction, you pay
more, but the counts are more reliable.

Just a thought...

Best wishes for success,

Justin
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Received on Wed Apr 25 2001 - 10:02:34 CDT