Re: online-ads digest: April 19, 2001

From: Geri Konstantin <geri_at_virtualadv.com>
Date: Thu 26 Apr 2001 10:32:22 -0500

GERI KONSTANIN <geri_at_virtualadv.com> WROTE:
 
> Gee Rob - I don't know if I should stop laughing
> and start crying, but you can't be serious. I may pass
> you comments on to the marketing heads of Coca-Cola,
> who will be sure to have a good laugh over your ridiculous
> comment.

TO WHICH ROB FRANKEL <rob_at_robfrankel.com> REPLIED:
> If you can, I'll cut you in for 10% of whatever I net...

Maybe I will, just for the good laugh.

GERI KONSTANIN <geri_at_virtualadv.com> ALSO WROTE:
> This is really getting to be a difficult thing
> to calculate with your (with all due respect) lame
> definition of advertising....

ROB FRANKEL <rob_at_robfrankel.com> WROTE:
> Define "lame"....

Unconvincing & weak. Or with regards to your
definition of advertising, all-encompassing, therefore
meaningless.

GERI KONSTANIN <geri_at_virtualadv.com> ASKED:
>they DO license Advertising Agencies here in
>Florida..... don't they where you live????

TO WHICH ROB FRANKEL <rob_at_robfrankel.com> REPLIED:

> Do they issue a learner's permit first or can you just
> take the exam?

Uh- Rob - they do it to minimize fraud. If there are
enough complaints about your business they can pull
your license and put you out of business... I think
you want the Driver's License Bureau...

GERI KONSTANIN <geri_at_virtualadv.com> ALSO WROTE:

> Oh - and before I forget, The Goodyear Tire & Rubber Company
> never thought tire imprints on old ladies were good for their
> image - I know - I worked on that account for several years.....
 
TO WHICH ROB FRANKEL <rob_at_robfrankel.com> REPLIED:

> You mean you never even suggested that?

Gee Rob - in the big agencies in Manhattan where I
worked, they did NOT support negative publicity or
negative ads or subliminally negative advertising or
advertising that supported careless driving or injury to
people by their product.

If I had even hinted tire imprints on an old lady as
being advertising in any form, I would have been out
looking for a job with no good prospects for one because
I would have been classified as a "hack" around town.

You see there is a difference between good solid
advertising and what you call "advertising" (tire
imprints on old ladies). One builds a brand's image
and the other destroys it.

Geri Stunz Konstantin, Principal
Stunz | Konstantin
Advertising | Website Development | Search Engines
Boca Raton, FL
Geri_at_StunzKonstantin.com



Received on Thu Apr 26 2001 - 10:32:22 CDT