RE: The value of banner ads ...

From: NET-ADS <webmaster_at_net-ads.com>
Date: Thu 26 Apr 2001 11:04:30 -0500

BRANDI JAMINE <brandi_at_brandijasmine.com> WROTE:

> Speaking of the value of banner ads ... I have decided
> that when I find a web site from now on, and they have
> some advertising aggregation deal - I click on 4-5
> banners even if I am not interested in the product.
> It's the least I can do. I am encouraging others to
> do the same.

Brandi, while I'm sure your intention with this
statement was positive, this sort of action can only
hurt the publishing community. Already, there are
several such 'clicking clubs' in operation, but this
incentivized behaviour is worth very little to
advertisers, and will thus reduce their effective ROI.

I don't have to explain why showing such disrespect to
advertisers is damaging to the reputation of both indie
publishers and the already-tenuous online banner market
as a whole.

Regards,
Joshua Smith (aka "Czar")
NET-ADS - Online Advertising News & Reviews
http://www.net-ads.com



Received on Thu Apr 26 2001 - 11:04:30 CDT