RE: Advertising Budget Cuts

From: P.K. Van Deloo <pk.vandeloo_at_Corp.Respond.com>
Date: Mon 30 Apr 2001 03:06:45 -0500

HEATHER CARROLL <Heather_at_Enginehousemedia.com> WROTE:

>With all of the expertise available on this list, I
>wanted to get some various qualified reasons as to why
>companies should resist severly handicapping or cutting
>their advertising budgets out in times of market downturns.

One reason is that by continuing to spend, you can
significantly build market share while your competitors
cut their budgets. Good article here on that very topic:
http://www.medialifemagazine.com/news2001/apr01/apr02/4_thurs/news1thursday.html

P.K. Van Deloo
Director of Corporate Marketing
Respond.com
http://www.respond.com
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Received on Mon Apr 30 2001 - 03:06:45 CDT