RE: Cost-Per-Action Advertising

From: Chris Sehy <admin_at_iwannawin.com>
Date: Mon 30 Apr 2001 03:20:37 -0500

LOREN BAKER <loren_at_webadvantage.net> WROTE:

>As a result of the recent online advertising bust, we
>have been exploring "alternative forms" of advertising-
>including cost per click (CPC), cost per action (CPA),
>and sales commission.

My best month for CPA was June 2000 when i made $500
on traffic of 35,000 page views. Most of that was on a
banner to win a VW Beetle on a page with VW Beetle
sweepstakes. The secret is knowing your audience and
finding offers that match along with good companies
that pay. I'm still doing half my traffic on a single
web page. So I've probably got more targeted traffic
than anyone deserves.

I was using Bach/Onresponse to make that money, but it
has dried up now that the advertiser in question has
dropped their payouts below reasonable amounts.
Blantent plug for Onresponse follows.
http://www.onresponse.com/onR_Referral.asp?a=sweeptas

Chris Sehy
admin_at_iwannawin.com



Received on Mon Apr 30 2001 - 03:20:37 CDT