Re: The value of banner ads ...

From: Chris Sehy <admin_at_iwannawin.com>
Date: Tue 01 May 2001 10:02:06 -0500

BRANDI JASMINE WROTE:

>Speaking of the value of banner ads ... I have decided
>that when I find a web site from now on, and they have
>some advertising aggregation deal - I click on 4-5
>banners even if I am not interested in the product.
>It's the least I can do. I am encouraging others to
>do the same.

How does that help. You will decrease the conversion
rate and only if the ad is per click will you help the
webmaster, and even then it will only be temporarily
since the lower conversion rate will end getting the
ad canned.

For those with CPM you risk their ad deal since you're
cheating the system and for those with CPA you just
server to skewer the statistics.

Chris Sehy
admin_at_iwannawin.com



Received on Tue May 01 2001 - 10:02:06 CDT