RE: New Ad Sizes

From: Justin W. Hitt <Justin.Hitt_at_hittpansophism.com>
Date: Thu 03 May 2001 11:39:09 -0500

ADRIAN FUNNELL <afunnell_at_gobeyond.com> WROTE:

>Francisco-based Snowball.com found that the larger ads
>delivered a click volume of 18- to 36-times greater than
>with 468-by-60 banners.

Yesterday when visiting WiredNews, I went to scroll down
a bit and missed the scroll bar hitting just inside the
window. Guess what, I click their huge ad that runs
down the site of the article, immediately I backed up
my browser and got back to what I was looking at. I
wonder how much of those "greater" results is produced
by (a) the newness of the format, and (b) people who
can't click straight.

Cordially,

Justin
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Received on Thu May 03 2001 - 11:39:09 CDT