Re: PPC Traffic Tracking

From: Michael Martinez <Michael_at_xenite.org>
Date: Thu 03 May 2001 13:41:36 -0500

STEVE HARRISION <merlin_at_paypermaster.com> WROTE:

>What we're needing is a way to discern, say a GoTo
>click-thru, that came from within GoTo itself versus
>a GoTo click-thru that came from another source, like
>AOL Search. GoTo will extract the bidded amount
>regardless of where the click happened, so it'll
>show-up in the GoTo account management click report.
>But where'd it really come from?

Here is an actual Goto link from Altavista (PLEASE DO
NOT CLICK ON THE LINK AS IT WILL COST THE ADVERTISER
6 cents per click):

http://jump.altavista.com/av4/spon_res.go?http://www.goto.com/d/sr?xargs=00u3hs9yoaj0UOwSCDRBAGv7vOgqv0PYpgPZwH9FIIY2sBodJsL7+TansmbNhnZmzeBEJJBOw1Wq+ayYEkeFARad2awFRzYXkPUwzr4oEPHVVdIwNmi3E5s/bOwhaluPOUY5ERUmHqfrqOXopVkYA+eFlsHyXMTMXeWbN5sinPNZv4uSSvOrFSaQvUu+xrpjW5+D6EHRQRo5byJOsvPpi9&bid=0.06

There are three parts to this link:

http://jump.altavista.com/av4/spon_res.go?

http://www.goto.com/d/sr?

and the rest.

The Altavista part of the URL invokes a script on
Altavista which registers the click-through and redirects
the visitor to Goto. The Goto part of the URL invokes a
script on Goto which registers the click-through and
redirects the visitor to the actual Web site.

I don't believe there is any way for the advertiser to
determine that the click-through came from Altavista.

Michael Martinez
 Science Fiction and Fantasy info_at_xenite.org
  Visualizing Middle-earth, a book for all Tolkien fans
   http://www.xenite.org/



Received on Thu May 03 2001 - 13:41:36 CDT