RE: Web Site Submissions To Search Engines?

From: Joe Dalessandro <jad_at_situpartners.com>
Date: Fri 04 May 2001 11:54:50 -0500

DAVID DECANTILLON <ddpromo1_at_excite.com> WROTE:

>This maybe a stupid question, but does a search engine
>delete previous website submissions if you are sending
>more than one page of your web site?

>For example: First submission would be you home page,
>your next submission is your "product" page and so on.

>Since it take 2-6 weeks for approval, what happens to
>your previous submissions? Are they deleted or are they
>posted on the search engine as a different page?

The short answer to your question is 'no they are not
deleted,' unless you are excessively submitting, in
which case you have a different set of problems. You
can check out the info here for those parameters:
http://www.searchenginewatch.com/webmasters/index.html
You want multiple submissions because you want multiple
spots. Link all your pages together and submit each URL.

A more complete answer centers around which Search
Engines you are submitting to, and how you're making
those submissions.

Make your initial submissions the Engines that are
charging a fee for inclusion(all of whom you should
submit to), I'll also assume that you are not using
an automated software solution. You will NOT wait
2-6 weeks, but 24-72 hours. Why? Because by utilizing
the Inktomi Inclusion submissions, you can see an initial
spider and an initial ranking in, usually, less than
72 hours. I like to use this as an 'initial hit' of
where things will be indexed. The nice thing about this
process is that it is not that expensive, and you see
results quickly. Best of all you are respidered every
48 hours for the next year, so you can tweak your pages
and observe any changes 48 hours later.

The Pay-for-Inclusion model is here to stay. The upside
is that inclusion times ARE dropping across the board,
and at least one of the Engines (HotBot) offering paid
inclusion has said that they are keeping Paid inclusion
submitted URL's and NOT keeping freely submitted URL's.
My guess is that AltaVista will be the next to follow,
given that they have cut off the publics ability to
automate the submission process, and rumors have hinted
(SearchEngineWatch Update #93 16-Jan-01) that they are
adding an inclusion model. Excite played a bit of
"hide-the-add-url" link at the beginning of April,
which may mean they are going to eventually move to
this model as well.

The long and the short of all this information is that
you need to formulate a submission plan, as part of your
overall online marketing plan, that targets the engines
you want to target. Add up all the inclusion and pay fees,
set a budget, or schedule planned outlays and begin to
execute your submission plan. Remember Search Engines
have some interesting statistics:

HOW USERS FIND SITES:
1999 Search Engine 67%
2000 Search Engine 81%
(6/00 FORRESTER RESEARCH)

WHAT TECHNIQUES ARE MOST EFFECTIVE FOR BRAND ADVERTISERS:
#1 Traditional Ads 69% use, #2 Links 76% use,
#3 SE Position: 73% use, #4 Online advertising 56% use.
(5/00 ANA)

WHAT TACTICS ARE MOST EFFECTIVE FOR DIRECT MARKETERS:
#1 email 54% use, #2 Online PR 30% use, #3 Referral
Partnerships 20% use, #4 Sponsorships 18% use,
#5 Affiliate Programs 27% use,
#6 Search Engine Promo 66% use.
(1/00 DMA)

POPULAR SITE PROMOTION TECHNIQUES:
#1 Links from other sites 76% use,
#2 Search Engine Positioning 73% use.
(5/00 ANA)

Good luck, and I hope this helps.

Joe Dalessandro <jad_at_situpartners.com>



Received on Fri May 04 2001 - 11:54:50 CDT