RE: and taller ads

From: Janet Attard <>
Date: Mon 07 May 2001 13:35:22 -0500


> But then, I can't find
> any really interesting content at
> which will keep me coming
> back. Their "Helpful hardware hints" section is just
> a pitch section. No one is going to pay for access to
> those tips.

> But, to answer your question directly: Most people
> don't want to pay for views of Web sites. It's hard
> enough to get them to pay for files to download (such
> as electronic books -- people will, of course, buy
> software). Getting people to pay for the privilege of
> viewing a Web page, that takes some really fine content.

What it takes to get people to pay for content on the
web is to offer something they can't get elsewhere, or
which is perceived as being something they can't get
elsewhere. They buy software because they can't create
it themselves - or can't create it as easily as they can
buy it.

People also pay for convenience - If they can't get the
same convenience free elsewhere, of if it's an impulse

--Janet Attard
Business Know-How(sm)
Content, community, and tools for small and home businesses
Phone 888-862-4602

Received on Mon May 07 2001 - 13:35:22 CDT


With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.


Online Advertising Industry Leaders:

Local SEO with Video
Houston SEO
Austin Web Design

Add your company...

Local SEO with Video


Online Advertising Discussion List Archives: 2003 - Present
Online Advertising Discussion List Archives: 2001 - 2002
Online Advertising Discussion List Archives: 1999 - 2000
Online Advertising Discussion List Archives: 1996 - 1998

Online Advertising Home | Guidelines | Conferences | Testimonials | Contact Us | Sponsorship | Resources
Site Access and Use Policy | Privacy Policy

2323 Clear Lake City Blvd., Suite 180-139, Houston, TX 77062-8120
Phone: 281-480-6300
Copyright 1996-2007 The Online Advertising Discussion List, a division of ADASTRO Incorporated.
All Rights Reserved.