Re: measuring online advertising
SAMANTHA BEDFORD <sam_at_uDate.com> WROTE:
> I would like to find a piece of software that we
> enable me to really measure our online advertising
> campaigns beyond page impressions and clicks. I would
> like to know how many people register with our site
> and how many people actually become paid members from
> each banner campaign we run. Does anyone know of
> anything we can purchase to perform this task.
Your question is one that I believe many advertisers
want to know. Quantifying which ads and publishers are
performing best allows you to optimize your campaign
accordingly and give your ROI a boost while the campaign
is still running.
It goes without saying that measuring your ROI is not
possible without effectively measuring the conversion
of the users driven to your site by the advertising you
have worked hard to place. So, even if you have impression
and clickthrough data from publishers, you still need to
measure what those users are doing once they reach your
site. Are they dropping off during a sign-up process or
abandoning shopping carts? Are they coming back a few
days, or even weeks, later to convert? How much are users
spending and where did they come from?
To measure this activity effectively you need to use a
post-click measurement system that is Web-based, flexible
and simple to implement, yet robust and reliable at the
same time. With such a system in place you will know what
changes need to be made and can manage your buys more
effectively. You could also manage a small affiliate or
CPA campaign using the results gathered from customizable
campaign reporting.
Hope this helps,
David Van Der Merwe
DvM
---------ADtagger: online advertising tracking system--------
david vandermerwe, account services 503/292-6987 x246 phone
mailto:david.vandermerwe_at_adtagger.com 503/296-0945 facsimile
real results. real knowledge. real return.
portland, oregon usa
Received on Tue May 08 2001 - 11:32:26 CDT
