Re: The advertising industry brought the banner ad down.

From: Denise Turney <>
Date: Wed 09 May 2001 15:21:23 -0500


> Its funny. When the banner first came out in ... what
> ... 1998 (I think) there was a whole bunch hoopla about
> how great it was. There were big plans for the banner
> ad. Anyways, I'm sure that no one needs a history lesson
> on banner ads.

I've hard that pop-up windows are effective at getting
click-throughs. I'm not convinced of this though, because
whenever I see a pop-up window, I usually leave a site
or close the pop-up window (I close the window so fast,
I think only my subsconscious is aware of what was on the

Do any of you have success with pop-up ads or have you
heard of businesses that have had success with pop-up
ads? The only way I could see them being effective
would be if they popped-up as a visitor was leaving a

What do you think?

Denise Turney
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Received on Wed May 09 2001 - 15:21:23 CDT


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