Re: Will They Pay? was RE: Salon.com and taller ads
MICHAEL MARTINEZ <Michael_at_xenite.org> WROTE:
>If anyone on this list thinks that the business community
>can just CHARGE FOR CONTENT, forget it! Wash that nonsense
TO WHICH JOHN GASKILL <gm_at_info-central-usa.com> REPLIED:
>The reality is that people ARE paying for content on
>the web delivered through web sites. The WSJ Interactive
>version is only one example. You hit the nail on the
>head in your own self-conflicted statements, first alleging
>that people will not pay, then conceding that they will
>and admitting that you do. You pay for the NYT by
>giving them your name and e-mail address.
Gotta go with John on this one, with the exception that
in this day and age, people are starting to realize
that namse and e-mail addresses don't pay the rent.
Quick story: I launched FrankelBiz for free about
three years ago. It's still free. Announced FrankelTips
ONLY to that group -- at a charter subscription rate and
picked up a few hundred subscribers in the first four days.
It's that branding thing again.
"Monetizing the web" are the watch words of the next 12
months. If you had built your brand on the free model,
this is the time to begin moving toward offering paid
product. If they believe in your brand, you can indeed
sell content. And I've got the VISA receipts to prove
it.
Rob Frankel, "Yes, I really do turn users into evangelists
for your brand."
Big Time Branding (TM) http://www.RobFrankel.com
FrankelTips Weekly at: http://www.FrankelTips.com
The Book/Tapes: http://www.RevengeOfBrandX.com
FrankelBiz for FREE at: http://www.FrankelBiz.com
Received on Thu May 10 2001 - 14:51:57 CDT
