Re: Will They Pay? was RE: Salon.com and taller ads

From: Anthony Bowers <info_at_infocusweb.com.au>
Date: Fri 11 May 2001 10:11:12 -0500

JOHN GASKILL <gm_at_info-central-usa.com> WROTE:

> The secret is to provide something that people want,
> are willing to pay for, and is priced attractively enough
> to generate a large audience. To get subscribers
> who pay, advertise widely and provide free, but limited
> sampling. If the content is news before anyone else,
> provide a list of the articles you have broken, etc.

> The secret to getting payment is quality. If you don't
> have that main ingredient, forget getting payment unless
> you are giving away premiums with a much greater value
> than your subscription price.

We were at an Internet Forum last week where the head
of F2 (Fairfax Publications) was discussing his experiences
with pay for content.

When they decided to make people pay for the Australian
Financial Review, subscriptions dropped by half. At this
moment in time they have made up on all lost subscriptions.

People do pay for "good" content.


Best Regards

Anthony Bowers
Director
www.infocusweb.com.au
info_at_infocusweb.com.au
61 2 9966 1330
Locked Bag 2134
North Sydney DC NSW 2060
Australia



Received on Fri May 11 2001 - 10:11:12 CDT