Re: Advertising Budget Cuts

From: Umesh Singh <mail_at_umesh.net>
Date: Fri 11 May 2001 10:34:24 -0500

HEATHER CARROLL <heather_at_enginehousemedia.com> WROTE:

>With all of the expertise available on this list, I
>wanted to get some various qualified reasons as to why
>companies should resist severly handicapping or cutting
>their advertising budgets out in times of market downturns.

their is no need to cut on online advertising budgets.
what one needs to do is merge all the media's (tv,radio,
press,ext) with online media, making it a part of
advertising as such and give due presence. which should
culminate into database of points.

Umesh Singh
web analyst

Akshara Advertising
302-303, Meghdoot building
94, Nehru Place

voice: 91-11-6416253/8
fax: 91-11-6481655
mail: mail_at_umesh.net
url: http://www.aksharaonline.com



Received on Fri May 11 2001 - 10:34:24 CDT