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RE: Anyone willing to share success stories?

From: Marcia Yudkin <yudkin_at_mediaone.net>
Date: Fri 11 May 2001 10:36:20 -0500

WebAdvantage's guidelines on how to write a case study
are excellent
(see http://www.webadvantage.net/tip_archive.cfm?tip_id=148&&a=1).

However, this piece didn't say much about what to do
with case studies. If anyone has any tips on that part
of the PR process, I'd appreciate it. What have you
done with case studies other than post them at your own
site or submit them to the one or two sites that you know
of that regularly use them? Anyone have a list of
sites/publications that use case studies?

Marcia Yudkin
Author, Six Steps to Free Publicity and nine other books
http://www.yudkin.com/marketing.htm



Received on Fri May 11 2001 - 10:36:20 CDT


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