Re: Search engine ROI

From: Christopher Ulrich <>
Date: Tue 15 May 2001 11:15:42 -0500


>I would like to some feedback on search engine
>optimization ROI. We've commited to a six month contract
>for search engine optimization. We have not seen more
>than 1% ROI in Web site traffic increase and I'm not
>able to tell whether or not they are more qualified by
>other visitors pushed to our site via search engines.
>First, I found it extremely difficult to find a company
>that would provide a good guarantee for your significant
>investment bin their services. And now, the results are
>not that significant.

We've dealt with several optimization companies with
awful results. We even went to
and hired one of their "moderators" who is supposed to
be a guru. At what I couldn't guess.

The engines are hit and miss and the optimizers know it.
The way they make their $ is, in my opinion, the shot-gun
approach. They create a lot of sites and links and cross
their fingers. Sure, I could get you a good rank for
"purple polka-dot shoes", but how about "shoes" or
"discount shoes"?

That said, engine traffic, when you get it, can be
valuable. However, it even seems that the quality of
that traffic is falling. We've seen conversion rates
from engine traffic fall from 7-10% to 1-2% on most
websites. More casual surfers? People not buying?
Who knows.

If your terms are not too competitive (ie. expensive)
you should try the pay-per-click engines.

Check out:
It is a pretty good site that lists a lot of pay-per-
click engines and, I believe, lets you do a search across
many simultaneously to let you know what you would pay,
per click, on each of those engines.

- Chris Ulrich

Received on Tue May 15 2001 - 11:15:42 CDT


With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.


Online Advertising Industry Leaders:

Local SEO with Video
Houston SEO
Austin Web Design

Add your company...

Local SEO with Video


Online Advertising Discussion List Archives: 2003 - Present
Online Advertising Discussion List Archives: 2001 - 2002
Online Advertising Discussion List Archives: 1999 - 2000
Online Advertising Discussion List Archives: 1996 - 1998

Online Advertising Home | Guidelines | Conferences | Testimonials | Contact Us | Sponsorship | Resources
Site Access and Use Policy | Privacy Policy

2323 Clear Lake City Blvd., Suite 180-139, Houston, TX 77062-8120
Phone: 281-480-6300
Copyright 1996-2007 The Online Advertising Discussion List, a division of ADASTRO Incorporated.
All Rights Reserved.