Re: Help for the new kid...

From: Rosalind Tan <rostan_at_singnet.com.sg>
Date: Fri 18 May 2001 11:38:42 -0500

JON SCOTT <jons_at_creativepres.com> WROTE:


> Can't ask you guys to share
> your best stuff, but I guess I will-what advertising is
> truly working out there in the market? I am aware that
> some of the issue may be the site itself.

there's so many ways to do online mktg and also basic issues
to ask oneself. I'll start with the basic ones to begin with:

1. search engine - just in case someone is searching for
your product, your co's name will be on the list.
        FOCUS=HIGH, REACH=LOW
2. email mktg - quality of email list, advertising in
opt-in email newsletters or Spaming (not advised!!!)....?
        FOCUS=could be HIGH, depending, REACH=could also
        be HIGH, depending.
3. websites - Advertising objectives, focus on Branding or
Acquisition? Different types of media and ad units(ie. size
and types of advertisements) for different objectives.
        FOCUS=HIGH, REACH=HIGH

i don't know how u've been conducting your banner advertisments,

Rosalind Tan



Received on Fri May 18 2001 - 11:38:42 CDT