RE: Search Engine ROI

From: Lex Henkels <Lex_at_GetCustomerTraffic.com>
Date: Fri 18 May 2001 13:44:47 -0500

ROXANNE FLANAGAN <2Roxy_at_autumnweb.com> WROTE:

>And, I'm afraid from the questions you are asking
>(especially your focus on ROI), you didn't do enough
>research on SEO work to enable you to make "an
>intelligent decision" on who to hire. i.e. would you
>go buy a car if you had never driven or never ridden
>in a car?

I would have to agree with Roxanne's observation that
Michelle probably made a bad choice in the search engine
optimization firm that she chose. I would disagree,
however, that buying traffic on GoTo is the best choice
for return on investment, at least over the long term.
Purchasing traffic on GoTo works; it produces results
quickly. However, it is expensive. A better long term
strategy might be a competent optimization of the site
to attract visitors through directories and search
engines, while using purchased traffic to stimulate
business until the optimization takes effect. The effects
of search engine optimization can take 6 weeks or more.

good luck,

Lex Henkels
www.GetCustomerTraffic.com
Lex_at_GetCustomerTraffic.com
267-880-3932



Received on Fri May 18 2001 - 13:44:47 CDT