Bringing lapsed consumers/users back into the fold

From: Harley Ungar <harley_at_vindigo.com>
Date: Mon 21 May 2001 11:52:42 -0500

Has anyone had experience using email to target lapsed
consumers/users and encourage them to give your product/
site another try? In particular, I'd love to hear of any
cases where you've analyzed your user activity, figured
out who's been inactive for a while, then emailed them
a "this is what's new" type of message and tracked
conversion. Thanks!
 
Harley Ungar
 
__________________________________

Harley Elizabeth Ungar
Vindigo Marketing Director
212-590-6936
harley_at_vindigo.com

VINDIGO helps you find the best
places to EAT, SHOP and PLAY
from your Palm OS handheld computer.

Download for free at www.vindigo.com!
_________________________________



Received on Mon May 21 2001 - 11:52:42 CDT