Re: online-ads digest: May 18, 2001

From: Greg Ogarrio <greg_at_iconocast.com>
Date: Thu 24 May 2001 11:27:06 -0500

DENISE TURNEY <RCampb3422_at_aol.com> WROTE:

>Do any of you have success with pop-up ads or have you
>heard of businesses that have had success with pop-up
>ads? The only way I could see them being effective
>would be if they popped-up as a visitor was leaving a
>site.

I wonder if people aren't unfairly lumping superstitials
and their interstitial cousins into the catch-all pop-up
category. During a recent promotion, I noticed we
received a complaint about a simple HTML pop-up window,
incorrectly labeled "a damn interstitial" by the
disgruntled visitor.

Snap poll: If you detest simple enter-exit pop-ups,
does an added rich media payload send you screaming
for the exits?

Greg O.

-----------------------------------------------------
Greg Ogarrio T 415.778.0805
Marketing Director F 415.778.0808
--------------- I C O N O C A S T -------------------
470 Third St. #102 greg_at_iconocast.com
San Francisco, CA 94107 http://www.iconocast.com
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Received on Thu May 24 2001 - 11:27:06 CDT