Re: Search engine ROI

From: Paul J. Bruemmer <paul_at_web-ignite.com>
Date: Fri 25 May 2001 10:17:18 -0500

CHRISTOPHER ULRICH <culrich_at_cydian.com> WROTE:

<snip>
  
>The engines are hit and miss and the optimizers know it.
>The way they make their $ is, in my opinion, the shot-gun
>approach. They create a lot of sites and links and cross
>their fingers. Sure, I could get you a good rank for
>"purple polka-dot shoes", but how about "shoes" or
>"discount shoes"?

Ah, another one bites the dust. The saga continues as more
and more go off the edge like cows following cows, hmmm......

There are several ways to leverage a professional SEO
positioning campaign with predictable results. Generally,
it requires more than one or two legs under the table,
try six or eight. My advice, do more research for a good
SEO contractor, check their referrences, ask for a client
list, check their history (experience/years online),
get the details of their methodology, and ask about their
management's qualifications. It works, you just have to
ask the right questions.

Best regards,
Paul

Paul J. Bruemmer
CEO, Web Ignite Corporation

We build traffic to your site
http://www.web-ignite.com/



Received on Fri May 25 2001 - 10:17:18 CDT