SONYA PATERSON <dreamsports_at_home.com> WROTE:
> I have been reading the online ad digest for a couple
> of months now. It is very educational, especially for
> people who are desperate to learn the latest trends.
> As a charitable organization we are looking for ways to
> drive traffic to our website. We will be adding athletes
> profiles and event registration to our site very soon.
> We are prevent to move as quickly as we would like,
> our site has been built largely by volunteers.
One thing you might consider, if it is appropriate for
you, is to add distance education to your site. You
create a combination of free and fee courses that meet
your visitors needs, or even a subset of your visitors,
needs.
This generates interest, sets you as the authority,
gets your visitors buying from you (they become
CUSTOMERS), and generates revenue. Your site will be
much more interesting to advertisers if people are
actually customers, not just visitors.
My company does this with other associations, an example
is www.nalacampus.com
There are other companies that do this also. We do it
on a combination of a small monthly fee and percentage
of revenue. We provide a free course building program
that you give to your content providers. There's no
web page editing required (except perhaps the opening
page into your site.) The idea is that the DE site
generates positive cash flow each month for you.
Brad Jensen
Eufrates.com
Received on Tue May 29 2001 - 10:45:44 CDT
