RE: Will They Pay? Part II

From: Amrit Hallan <>
Date: Tue 29 May 2001 11:04:51 -0500


>There seems to be a desire on the part of some list
>contributors to convince the rest of the list that so
>many people who surf the internet are unwilling to pay
>for content that a web site operator may not charge
>for content and be profitable.

I guess people here are getting confused between
"general" content and "utility" content.

Most of the content on the Internet is general content
- it does not contribute to my personal growth and
within a few searches, I can locate it, maybe verbatim,
from another site.

Utility content is that helps me, perhaps earn my
livelihood, gives me critically valuable information
before anybody else does, or improve my life, or
supplies me with so much mental stimulation that I
can't help but purchase it at the earliest opportunity.
Such is the content that is absent on the Internet.

Most of the present content is nonsensical and a
hogwash, written by incompetent, or occasionally
competent persons. That's why the general user doesn't
take it seriously. But it doesn't mean a general surfer
is not ready to pay for content. If it is worth paying
for, there is no problem, and on top of that, if it is
easier to pay (which is not, at the moment), more people
would pay for content that deserves payment.

Amrit Hallan

Received on Tue May 29 2001 - 11:04:51 CDT


With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.


Online Advertising Industry Leaders:

Local SEO with Video
Houston SEO
Austin Web Design

Add your company...

Local SEO with Video


Online Advertising Discussion List Archives: 2003 - Present
Online Advertising Discussion List Archives: 2001 - 2002
Online Advertising Discussion List Archives: 1999 - 2000
Online Advertising Discussion List Archives: 1996 - 1998

Online Advertising Home | Guidelines | Conferences | Testimonials | Contact Us | Sponsorship | Resources
Site Access and Use Policy | Privacy Policy

2323 Clear Lake City Blvd., Suite 180-139, Houston, TX 77062-8120
Phone: 281-480-6300
Copyright 1996-2007 The Online Advertising Discussion List, a division of ADASTRO Incorporated.
All Rights Reserved.