Re: What's the magic number

From: Brian Shepherd <Brian.Shepherd_at_TechnologyReview.com>
Date: Wed 30 May 2001 13:13:19 -0500

ANITA MATTHEWS <LadyMarita8_at_aol.com> WROTE:

<We launched on May 11 and our traffic is approximately
<7000 hits/day. At what level should we be before
<contacting prospective advertisers?

<And any other helpful hints?

Anita, I suspect that if you ask 20 people this question,
you will get 20 different answers. It all depends on
your audience, but I tend to use 1,000,000 page views per
month as the minimum you want to talk about. However,
a word of advice, don't go out talking about how many
"hits" your site gets. Hits are meaningless, and will
immediately raise a red flag to anyone and give the
impression you don't know what you are talking about.
The two things you should tout are page views (the number
of pages that are viewed on your site per month) and ad
impressions. Unless you have one ad per page, these
two numbers will differ. You may have two ads on all
pages, or one ad on 1/2 of your pages, none on the other
half. Assuming you meant 7,000 page views per day, that
translates to over 200,000 page views per month, which
isn't bad, but I suspect that advertisers will want to
see more. Again, I can't stress enough my advice to
remove "hits" from your vocabulary.

Best of luck to you,

********************************************

Brian K. Shepherd
Director, Online Sales and Marketing
EMAIL: brian.shepherd_at_technologyreview.com
PHONE: 617-475-8030
FAX: 617-475-8042
ADDRESS:
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Cambridge, MA 02142
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Received on Wed May 30 2001 - 13:13:19 CDT