Re: Will They Pay? (was Salon.com and taller ads)

From: Rob Frankel <rob_at_robfrankel.com>
Date: Mon 04 Jun 2001 12:30:12 -0500

MICHAEL MARTINEZ <Michael_at_xenite.org> WROTE:

>90% of all Web surfers DO NOT PAY FOR CONTENT.

>NO ONE HAS COME FORWARD WITH A PLAN to enlarge that
>percentage.

Then again, probably 99% of the web pages out there are
personal pages and other junk that have no value. After
all, Earthlink and AOL give each member 6 to 10
megabytes of free space to put up their personal crap
that nobody cares about, let alone cares to pay for.

Of the remaining pages that contain valid, usable data,
I suspect that the actual percentage of people both
paying and willing to pay is much larger, mainly because
that remaining percentage is business-to-business usage.
And people who pay for business information don't view
it as pay, they view it as investment in resources.

As far as a plan goes, I come forward with these kinds
of plans for clients all the time. That's what I do.

Rob Frankel, "Yes, I really do turn users into
evangelists for your brand."
Big Time Branding (TM) http://www.RobFrankel.com
FrankelTips Weekly at: http://www.FrankelTips.com
The Book/Tapes: http://www.RevengeOfBrandX.com
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Received on Mon Jun 04 2001 - 12:30:12 CDT